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Consulting on Sustainable Packaging Development, working directly with brand owners as a temporary Packaging Development advisor. Leading projects by helping designers, manufacturers and marketers to do their best while keeping packaging Sustainable and Transparent.
• Consulting on Packaging Innovation topics and discussing possibilities for specific brands/products. Developing unique material and structural design solutions.
• Creating packaging Sustainability & Transparency roadmaps
• Transforming packaging with a focus on customer education.
• Guiding discussions and tasks between internal departments, designers, manufacturers and suppliers when researching and implementing innovations.
I do packaging development and project management projects with the main focus on sustainability and transparency. I fluently speak business, design and manufacturing languages which helps to facilitate communication between all parties and departments involved and lead the whole process.
Building communities and creating new cross-industry networks: I speak about packaging topics in conferences and universities, participating in workshops and cross-industry events.
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The old linear economic model “take – make – dispose” is slowly disappearing, making way for more viable solutions. However, this transformation is still littered with mistakes that, contrary to popular belief, can even increase pollution, distort the concept of sustainability in the eyes of consumers, and make the lives of those true proponents and creators of sustainability much more difficult. This article will overview the most common sustainability mistakes businesses make
Customers worldwide are demanding changes, brands are making promises by setting their sustainability goals and governments worldwide promising to help make this radical transformation possible. But this whole momentum we have today did not happen overnight. Here is a brief list of the most important events that took place and shaped this momentum that we have today.
The practice of making detailed information about products public is an evolving trend and a new thing in the packaging industry. Let’s dig deeper into this topic and check a few selected case studies, both in Product and Packaging fields.
Reusable Packaging models could be very interesting not only for tree-huggers but for many profit-focused enterprises as well. According to Ellen MacArthur Foundation, replacing just 20% of single-use plastic packaging with reusable alternatives globally offers an opportunity worth more than USD 10 billion. Additionally, Reuse models can bring major business benefits including better brand image, cost savings and data-based improved user experiences.
I love design. I love helping brands tell their message through the visuals. And, just a couple of years back, I was happily taking on projects as an external physical branding designer. I was designing everything from packaging to infographics, and it would be a lie to say that it wasn’t a dream job. Yet, by the end of summer in 2016, I took on the duties of a Sales Account Manager in a packaging manufacturing firm. It’s usually the other way around: people seek creative positions, not exchange them in order to deal with the managerial rut.
Usually, we look at Sustainability as an isolated megatrend, but I think that it is just a part of an even bigger trend – Transparency. When people get more engaged in information about plastic pollution, overpackaging and other things related to packaging sustainability they start to educate themselves by asking questions. They google information, they discuss things with friends, they read labels of products and they start to research brands they are using.